Assignment 4

1) Do the calculations for your market (TAM, SAM, SOM), from which market do you start? Can you also figure out how?

2) Finish onepager and send it to my e-mail by 15.04 (will send to mentors), add it to your blog as well.

3) Think about which type of mentors you need and want to talk to. Send the information about your teams needs to my e-mail by 8.04.

Assignment 3

1. If you are not on track yet (most of you are not): keep iterating on Lean Canvas – create next versions, make different canvases for different customer groups – against those who you want to test your assumptions. Work with them, try to figure out (if you did not yet) tho whom you build your first MVP, do the problem interviews and update canvases according to the feedback.

2. As previous – research more about other similar products out there, especially analogs and antilogs if you decide that you will move forward with your current setup (i.e. competition is not too high and you would build the product in that area).

3. Move from your problem interview to solution interview. Use MVP or other tools to test if your solution would solve the problem and is worth to build into a product.

4. Take part from at least one startup event (you are from all around – when different people do it in different countries the better!). Get feedback on your product, if possible, go and pitch your idea, attract mentors etc!

For latter one in Estonia the best events are reflected in here:

Assignment 2


1) Generate assumptions, turn them into hypotheses that you want to validate and fill out the Lean Canvas. Each sector on the canvas is a hypothesis that you are trying to validate.

2) Look what others have done (market research): analogs and antilogs. Create some comparison points and see where you come out on top (e.g. what is the base functionality that everybody does + what is it that only you can bring to the table).

Short explanation on analogs and antilogs: (concept itself comes from book Getting to Plan B: Breaking Through to a Better Business Model

3) Do some problem interviews (preferably at least 10). The truth is outside the office and in order to validate the canvas, you need to talk to your client.

An example:

1. Product risk: What are you solving? (Problem)

How do customers rank the top three problems?

2. Market risk: Who is the competition? (Existing Alternatives)

How do customers solve these problems today?

2. Customer risk: Who has the pain? (Customer Segments)

Is this a viable customer segment?



Assignment 1

Assignment is related to continuing the exercise we started in the class. You have chosen an idea to work with and you have an initial team.

Think about the idea you are working on in the following terms:

  • Who is your client?
  • What’s is their problem / need / wish?
  • What do you offer (think about values, you must create value for the customer)?
  • Why should client choose your product or service?
  • How will you monetize it?

When you are done, move forward and:

Write down the one-liner about the project you created in class. Example: “my company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(secret sauce)_.”


Welcome to integrated course practice module!

The integrated course has four interconnected courses that cover the design, implementation, assessment and business aspects of a HCI software project:

DESIGN: IFI7156.DT Interaction Design Methods (Hans Põldoja)

IMPLEMENTATION: IFI7154.DT Developing Interactive Systems (Ilja Šmorgun)

ASSESSMENT: IFI7155.DT Evaluating the User Experience (Sonia Sousa, Mati Mõttus)

BUSINESS: IFI7157.DT Practice (Marek Mühlberg, David Lamas)

Practice course folder is accessible for course participants: ENTER HERE.